Lexus the luxury car maker, part of the global Toyota brand, has built a marque that is synonymous with high performance and superior quality.
Lexus required a new media partner to take their digital strategy forward. It wanted to create an online presence that would reflect these attributes.
The brief was to reflect the premium, prestige brand of Lexus and translate the new Lexus brand philosophy online, ensuring a consistent, effective Pan-European digital proposition.
Read the full Lexus story below.