With the SDL Tridion solution VisitBritain can reuse elements between sites, new country sites can be added quickly with a minimum of costs.
VisitBritain is responsible for creating £1.42 bn of revenue from tourism each year, 15 percent of which comes from the Web. It has some 34 country Web sites, localised into 19 languages and 12 city sites. With the SDL Tridion solution VisitBritain can reuse elements between sites, new country sites can be added quickly with a minimum of costs. VisitBritain estimates that its improved Internet presence boosts annual tourism revenue by up to £15 million.
Read the full VisitBritain story here.