Virgin Money

Virgin Money, part of the Virgin Group, is a rising star of the financial services sector. It launched in 1995 using a call centre to field customer enquiries. In 2000, as adoption of the internet gathered momentum, Virgin Money spotted the potential of using a website to provide potential customers with information and the ability to order products, and so virginmoney.com was launched.

Over the past two years, Virgin Money has made a strategic push to move its customer base away from telephony and onto its website, where it is able to communicate its product range and brand more effectively. SDL Tridion is the platform that enables Virgin Money to offer its customers the information and products they want, in the style that works for them.