The Top 10 Financial Services Web Site Best Practices For 2010

Forrester Research spends an inordinate amount of time scouring the Web for best practices in the financial service industry. For this webinar we've compiled the best of the best — what Forrester considers to be the best practices for 2010. Best practices cover both the public and secured sites along with firms across a range of financial service industries.

Brad Strothkamp is Principal Analyst at Forrester Research Inc. Brad serves eBusiness & Channel Strategy professionals. He is a leading expert on eCommerce/eBusiness strategy development within financial services, as well as on best practices of financial firms for selling to and servicing online consumers. He does extensive research on how consumers use the Internet to research and purchase financial products — regardless of the channel — as well as the seamless cross-channel customer experience financial firms need to develop and deliver in order to maximize sales.

In his research, Brad covers such eCommerce and finance-oriented topics as the use of interactive help technologies (including online chat), the use of analytics to drive site development decisions, the ways in which financial services customers make product decisions, the role the Web plays during the product research process, and case studies and industry rankings of leaders in financial services.