RFI - the cornerstone of a successful CMS project

Selecting a Web Content Management System (WCM) is a complex task with dozens of pitfalls of which the impact is felt way beyond the selection process. We have put together some independent guidelines and a RFI (Request for Information) tool designed to help you to select the WCM that best fits the needs of your organisation.

Download the Web Content Management RFI tools guide below to help you make the right choice. It explains the four most important aspects you need to consider when putting together a RFI:

1. Focus on the business objectives (what is the main purpose of the Web site?)

2. Determine the key capabilities you need to support your business objectives

3. Remember the needs of the stakeholders

4. Look into the return of investment (ROI) and cost of using the WCM

Download the guidelines, select the questions that are relevant for your business and make sure that you start your successful WCM project on solid ground!

SDL Tridion

SDL Tridion provides Web Content Management (WCM) solutions and services that meet the changing requirements of global organisations. Harness the power of digital marketing.

• Delight your target audience with consistent, relevant and timely information 

• Drive increased marketing efficiency 

• Deliver tangible ROI by exploiting online opportunities

• Demonstrate brand consistency

Discover the secret of SDL Tridion enterprise content management as harnessed by brand leaders such as Unilever, Lexus, Argos, Virgin Money, KLM and 500 other household names.

The SDL Tridion Difference

SDL Tridion Content Management System (CMS) was developed for marketing and communications professionals to enable marketers to take control of website management.  We understand the challenges of managing global marketing and communications programs across multiple brands, locations, languages and channels and have built a marketing-orientated, robust platform to help you to achieve your digital engagement objectives.

• Personalising Communication
  Effective targeting by marketers both on websites and through outbound mail using profiling and on-the-fly personalisation based on content and page views and browsing behaviour. Online personalisation, cross-sell, up-sell and related product information has never been easier to achieve resulting in higher conversion rates and increased customer loyalty.

• Decreasing time to market
  BluePrinting architecture makes it easy for marketers to re-use content and roll-out new web sites, campaigns and microsites in multiple languages in hours instead of days or weeks enabling faster response to changing market conditions

• Balancing central brand control with local flexibility
  Control core marketing and brand messages while empowering regional marketing teams to add local flavour for more powerful global marketing

• Measuring the bottom line
  Integrated analytics offer powerful insight into all your interactive marketing so that you can show ROI for you online channel

• Communication that connects anytime, anyplace, anywhere
  Manage email, mobile, print and web content from a single platform, re-using the same content across all of these channels: multichannel marketing enables create once, deliver many times

SDL Tridion 2009 - an innovative solution to your marketing challenges.