Magazine 2008
This year’s magazine features articles on the growing importance of interactive marketing; the AIDAS model of purchasing behaviour; and how marketers are using this model as a fundamental part of the marketing mix.
Content Management for Business Communication
The magazine includes articles on Web 2.0; online measurement and analysis; social media such as blogs, forums and RSS; cross-channel integration; and digital delivery beyond the Web. The magazine also features a number of customer case studies including DHL Global Mail, Goodyear and breastcancer.org who are using personalisation tools, statistical analysis and other multimedia channels to reach their customers.
It’s free!
You can request a free copy of our 2008 magazine by contacting marketing@sdltridion.com. Please provide your name and complete mailing address with your request. You should receive it within a week.
Introduction
The shift of static business-to-consumer and business-to-business Web sites to interactive ones has paved the way for increased interactivity between businesses, their customers and prospects. New Web technologies mean that companies can now deliver more engaging, relevant and meaningful experiences for consumers who, in turn, are more demanding and have higher expectations of what they can do online. Indeed, they have changed how they use the Web (and multimedia channels) by being increasingly more knowledgeable, more vocal and more engaged online.
We realise that organisations now address interactive channels to serve consumers better. Interactive Marketing is not merely online marketing, rather, it is the evolving trend which involves a ‘conversation’ with the customer; the company ‘remembering’ how the consumer has responded and then readdressing the customer in a way that is tailored from the results of that conversation.
This issue examines the traditional model of purchasing behaviour (AIDAS: Awareness, Interest, Desire, Action and Satisfaction) and applies this model to the steps that organisations need to take to interact with online visitors at each stage.
Customer case studies in this magazine
- ING Renault F1
- City of Boston
- breastcancer.org
- Goodyear
- DHL Global Mail
- Lexus
- Royal Society for the Protection of Birds (RSPB)
Request a free copy of this magazine by contacting marketing@sdltridion.com.