Excerpta Medica Interactive
ExMI is a full-service interactive communication agency that provides strategic guidance and builds highly-targeted online marketing solutions for the international healthcare and pharmaceutical industries.
ExMI is a division of Excerpta Medica, the strategic medical communications business of international medical publisher Reed Elsevier. As part of the Elsevier Family, ExMI provides interactive marketing and web technology enabled solutions that leverage the world’s largest medical textbook and journal publisher. ExMI has over fifty employees in North America and Europe, with head offices in Toronto, Canada.
ExMI core business competencies include Interactive Strategic Planning, eMarketing Planning, Branding, Content Strategy, Technological Implementation and Measurement & Analytics.
Interactive Strategic Planning
A strategic ExMI roadmap process allows the development of strategic plans that successfully integrate client business objectives with overall marketing strategy and develop web specific and multi-channel programs that reflect clients’ brand and targets most valuable customer segments.
Technological Implementation
ExMI technical expertise provides clients with valuable insight into current and new technologies, bringing clarity, objectivity, and experience to help solve their technology challenges. With a skill set that encompasses all of the leading technologies and platforms, our technical team delivers secure and robust solutions that enhance performance, increase speed to market, and improve cost efficiency.
ExMI is one of the leading providers of Tridion solutions in North America, including Tridion-based portals for healthcare journals and other clients, Flash-based promotional and community microsites, eMail marketing, measurement & analytics and other web development, based on proven technologies.