SDL Connector for InDesign

Connector for InDesign synchronises print and online communication, ensuring consistent messages in both channels. It integrations the print design environment with Content Manager, providing print and layout designers with access to the most recent content directly from within Adobe® InDesign®.

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Business Drivers

Ease-of-use
Using the creative environment of Adobe® InDesign, designers can focus on creating professional layouts and compelling graphics. InDesign Connector allows designers to import Content Manager content directly into their InDesign layout. Designers can take full advantage of InDesign’s sophisticated design and production features while accessing managed content.
Collaboration between channels
The InDesign Connector facilitates collaboration between print and online channels. Designers have direct access to content created and managed in Content Manager for print layout. By ensuring message consistency and allowing for the re-use and adaptation of content, you can coordinate messages and corporate branding across all channels.
Version control
InDesign Connector can reduce information bottlenecks between authors and designers by providing designers with direct access to the newest versions of all content. By connecting directly with Content Manager, designers are immediately aware of any changes to content that may affect the design and layout of the collateral they are producing.
Cost control
Since InDesign Connector can improve both efficiency and consistency between channels, you can reduce the cost of time delays, editing and project management. In addition, you can also reduce costs by allowing for re-use of content through the benefits of SDL Tridion BluePrinting.

Benefits

Separation of content and layout
Using InDesign Connector, you can take full advantage of they way in which SDL Tridion content management separates content and layout. This allows you to re-use content in online, e‑mail and print channels. This provides both consistency and efficiency for all corporate and marketing communication.
Coordinate print and online messages
You need to ensure that messages, branding and visual impact are clear and consistent in both print collateral and Web site content. Web content management and print environments are frequently separate, but InDesign Connector provides centralised management across print and online channels.
Create efficient processes for all collateral
Coordinating new versions of content can be a challenge. Designers must often wait for updates or may not know about the newest versions of the content for product brochures, newsletters, and other strategic communication. At the same time, release announcements for new product launches, annual reports and events can be extremely time sensitive. InDesign Connector prevents these unnecessary and costly delays by providing centralised access to content.
Synchronised roll-out
By providing a centralised system and efficient processes for print and online collateral, you can manage the roll out and release of any time sensitive communication.