SDL Outbound Email

Outbound Email allows you to manage and optimise e-mail marketing and communication campaigns. Outbound Email is fully integrated with Content Manager, enabling you to coordinate Web and e-mail channels. As a result, you can use the e-mail channel to promote Web site content and ensure consistency in both channels.

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Business Drivers

Targeted communication
A vital part of e-mail marketing is sending out targeted mailings, that is, sending the right content to the right people. To facilitate targeted mailings, Outbound Email allows you to segment, personalise and individualise e-mails.
Customised e-mails
Outbound Email allows you to create customised e-mails based on content interests. Customised e-mails encourage customers to open, read, and click-through content. This can both encourage customer loyalty and build Web site traffic.
Reinforce your brand
Ensure that the look-and-feel of marketing emails reflects your organisation’s identity by using easy-to-use email templates. Outbound Email enables you to use pre-defined templates for e-mails, ensuring that the look-and-feel of e-mail correspondence is consistent and conforms to your organisation’s style.
Measure your success
Outbound Email allows you to track information about individual contacts as well as for specific distribution lists. This allows you to:
- View whether visitors read e-mails
- See if visitors took action from the e-mail by measuring the click-through rates to your Web site
- Test and modify your messages and approach

Benefits

Coordinate campaigns
It can be difficult to coordinate all of the channels of communication campaigns. Online content, print, and e-mail may not be synchronised due to inefficient processes and inconsistent messages. The ability to manage Web and print email from a single system can bring these efforts together.
Consistent messages
Since Outbound Email and Content Manager can use the same content through BluePrinting technology you can ensure consistent messages, reinforcing brand and product strategy.
Time-to-market
Due to Outbound Email’s coordination and consistency benefits, you can ensure that all communication efforts are coordinated. You can also expand these benefits to the print channel using SDL InDesign Connector.