Online Marketing & Communications

In today’s connected world, a well managed Web presence is essential for any organisation to achieve business success. The Internet provides unprecedented opportunities for border-free communication. Many organisations use the Internet to reach worldwide audiences. These organisations need to balance centralised messages and branding with localised content and contributions. SDL Tridion’s BluePrinting technology addresses allows you to create this balance.

5 ways to persuade your target audience

Web site globalisation

You need to ensure consistent messages while providing relevant content for local audiences. BluePrinting provides centralised control for brand and core messages, with the ability to accommodate local content and adaptations.

Brand management

All communication media – such as television, radio, print and Web sites – use the same basic elements of branding. One of the most important elements of brand management is consistency. BluePrinting enables you to ensure that your brand is used consistently and effectively across corporate and local Web sites.

Target audience marketing

BluePrinting allows you to create targeted Web sites and Web content for your key target audiences while saving time and cost by reusing selected content, structure, layout and applications.

Multi-channel marketing

Organisations must now manage a growing number of new channels including online, e‑mail, RSS feeds, podcasts and much more. BluePrinting allows you to coordinate multiple Web sites, online channels, e-mail marketing and print collateral by synchronising, reusing and adapting content.

Micro sites

Micro sites provide focused communication for specific campaigns, events, product launches or target audiences. Using BluePrinting, you can create micro sites quickly by sharing and reusing Web site content, branding and applications across multiple sites.