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Web Analytics

To execute a successful online marketing strategy, marketers require information about their visitors' online behaviour. Web Analytics software delivers this crucial information to ensure that you can optimise your visitors' online experience with relevant and targeted content.
 

Business Drivers

• Closing the loop 
  Integrating Web Content Management with Web Analytics closes the loop for marketers as they strive to create, manage, monitor, improve and optimise their online communication. The integration of these two systems enables organisation to provide content that matches visitor needs and to create increasingly targeted content. Using this integrated approach, Web site visitor behaviour can be used to define which content is displayed and can provide valuable information about which content is most relevant to visitors. This allows marketing professionals to continually improve and optimise content, pages, marketing activities and Web site offerings to connect with their target audiences.

  
  

• Web analytics enablers 
  To combine the strengths of Web Content Management and Web Analytics, SDL now offers Web Analytics Enablers. In brief, a Web Analytics Enabler is tagging code that can be added to any SDL Tridion page template, allowing you to immediately monitor visitor behaviour on your Web site. By selecting the Web Analytics Enabler that matches your existing Web Analytics application, you can integrate your existing Web Analytics with Web Content Management.

  
  

• Supported Web Analytics Enablers

• Online community 
  The Web Analytics Enablers are freely available to all the members of the SDL Tridion community. All of the enablers are available for download from SDL Tridion World in the BBX section. Our online forum provides our customers and partners with a platform to discuss solutions and practical implementation requirements. If you are a customer or partner, you can join the SDL Tridion World and the forum by contacting SDL Tridion customer support for a username and password. We look forward to hearing from you!

  If you already have a username and password, you can access SDL Tridion World.

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