Single-click rebranding

Brand identity represents an organisation to the world and involves a considerable investment. Rebranding exercises can have a considerable impact on carrying out image, marketing strategy and themes.

Whether rebranding a product, campaign or even company identity, organisations need to ensure that rebranding activities result in an improvement for the organisation – that they reinforce a positive and future-forward image and identity.

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This is sensitive work, since customers associate an organization with the brand elements that they recognise and trust including logos, brand names, images, colours, navigation elements, specific campaign branding and more. Market impact can be affected by rollout times, translation resources, inconsistency and lack of synchronisation. All of these elements can damage an organisation’s brand equity. This resource intensive work often requires extensive review processes and intense attention to detail.

Rebrand with a single click

SDL Tridion’s approach to brand management provides the easiest possible path to complete website, email and even print collateral rebranding tasks. Using centralised templates, content elements, graphic elements and predefined workflow, organisations can ensure a synchronised republish and rollout of their most important brand communication.

Rebranding advantages:

Easy re-use and republishing of new brand elements including website layout, logos, text and translations
Global access to all new brand elements
Scheduled republishing of your entire site or portions of your site
Automatic dissemination of new brand elements throughout your organisation
Synchronised rollout means faster time to market

For more information on this theme, contact you sales representative or find local contact details of one of our offices around the globe.