WCM solutions for internal communication
Internal communication is increasingly facilitated by the use of intranets and extranets. These types of communication tool can ensure knowledge sharing and a single source for all internal communication.
Description
Extended enterprise
You may debate who your most important audiences are – customers, employees, distributors, or partners. The fact of the matter is that without solid and consistent communication to all audiences you will not be successful. It is for this very reason that many enterprises arelooking for one solution for all their content management topics. Really involving your business partners in your business processes is the promise of the extended enterprise. The ability to manage all related content in a cost effective manner is the challenge that enterprises face.
Portals: profiling content
There are many ways to define a portal. The bottom line, however, is the need to serve multiple audiences inside and outside your enterprise with a variety of content and business applications ranging from the internal phone directory to a pricing application for your distributors or a knowledge base for your partners. A Portal can bring it all together: mixing infrastructure, business logic and unstructured content. Many companies want to bring all of these elements together into a single, user-friendly environment. Mapping target audiences to a global business model is a true challenge. Multiple sites, languages, offerings etc., often cause sleepless nights for communication managers, marketers and IT managers.
Authorisation
Intranets (and also extranets) are often used to share knowledge, data and applications with restricted access for the internal audiences. Organisations need to manage and maintain the whole set of authorisation and access rules. From a content management perspective, it is important for you to ensure you are able to authorise content exactly in the way that it fits your processes.
Secure content
Authorization of content and applications is about what people can do or see. Security is about the level of safety of the content in the hands of the users that have authorisation to access it. This is a subtle although crucial difference. For responsible management it is a key issue to include in their online strategies. Implementing it is all about technology, the business impact however is crystal clear.
Benefits
Content reuse
Basing your Internet, intranet and extranet on one content management platform provides advantages for both content reuse and content management capabilities.
SDL Tridion supplies an organization-wide content management platform. BluePrinting™ technology provides you with the flexibility to ensure that the right information appears in the right place at the right time since you can tailor the system to meet your business and user needs.
Personalization & profiling
An organization-wide Web content management platform serves all internal and external audiences. It can identify intranet and extranet visitors ensuring that they see only the content that is relevant to them and direct them to the content they need.
In addition, personalization and profiling functionality allows you to collect the relevant data to communicate with your customers, employees, distributors and partners in a personalized way.
Secure content delivery
The security of your online content and application data is crucial in building and maintaining strong portals and intranet Web sites. SDL Tridion offers proven technology for this purpose in the form of a secure content delivery solution, ensuring that your content remains secure.
Web 2.0 support by SDL Tridion
The definition of "Web 2.0" continues to shift as individuals and organizations define its use and benefits. SDL Tridion Content Management allows you to incorporate any type of Web 2.0 application, including blogs, wikis, forums and RSS feeds, to enhance the visitor experience to your intranet or extranet.