Consistent global communication
Both internal and external communications increasingly rely on the online channel. Not only Internet Web sites but also extranets and intranets. SDL Tridion helps you to control communication consistency across all channels.
Description
Multi-channel
As a communications manager you often have to deal with a wide variety of communication channels. Words, taglines, logos, visuals, videos - from print and online media to even the spoken word in multiple languages. Controlling this process from a timing, messaging and consistency perspective is the key challenge for you.
Corporate branding
Being able to control the core brand values of your company and at the same time align your different regional communication teams and offer maximum levels of localisation is a necessity in today’s global corporate communication.
Internal and external audiences
As communications manager you often have to deal with distributors, customers, prospects and external other stakeholders. But in most cases, internal audiences like employees and board members are just as important and critical from a communications perspective. Implementing your communications strategy across all of these audiences and channels in a consistent way is a true struggle for many communication managers these days.
Central versus local
In many organisations the central corporate versus regional/local offices for external communications regularly leads to conflicts caused by obscurity over communication guidelines. In modern times where speed is a driving force the necessity to get control over consistent and reliable communication has become more critical than ever before. The opportunity online communication offers relative to speed hides the threat of uncontrolled inconsistency at the same time.
Benefits
One platform
Different systems and databases frequently hold multiple versions of logos, presentations, and boilerplates, opening the door for inconsistent communication.
Tridion offers one (enterprise ready) platform to ensure that all of your corporate and regional teams have access to the latest and most up-to-date communication material and providing you with communication consistency.
Speed
An organizations response to changes in the market place can determine success. SDL Tridion Web Content management allows you to publish the latest and greatest on a global scale. Whether rolling out a new product launch, a press release, Web site or micro site, you can do it in hours instead of days or weeks. Your marketing success can be assured by uniting the online customer experience with persuasive content and applications.
Shorter time-to-market, faster than ever.
One-stop-shop
SDL Tridion Web Content Management is created for marketing and communication specialists. We therefore understand the importance of closing the sales and marketing communication loop. As a result you can benefit from a complete suite of products and services that help you maximize the return of your online investments.
Easy to use without IT
As communications manager you control over your brand, messages and communication channels. SDL Tridion Web Content Management allows you to maintain your own content through user friendly content entry and management. You can reduce your dependency on IT, empowering you to meet your companies’ communication requirements.