Marketing: anytime online
Consistent branding, targeted communication for multiple audiences and localised messaging across the globe are the key challenges for the online marketer.
Description
Multi-channel
As a Marketer you often have to deal with distributors, consumers, prospects and other stakeholders. Implementing your marketing strategy across all of these audiences and channels in a consistent way is a true struggle for many marketers these days. Also the direct interaction with consumers or end users of your products or services is new to many enterprises and to you as a marketer. Concepts like online self service are often talked about yet rarely implemented successfully. Things that seem so obvious suddenly become a communication and technological challenge. This complex mix of information sharing and cross channel communication asks for a solid content management infrastructure.
Localised marketing
Many SDL Tridion customers knew they had to solve the issue of central control versus local messaging. For example, an American marketer was not able to run successful programmes in France. Localisation of message, content, visuals and instruments used is key in making your local country marketing successful. Being able to control the core marketing values of your company such as Brand Communication and, at the same time, align your different regional marketing teams and offering maximum levels of localisation is a necessity in today’s global marketing.
Online marketing
From industry analysts and our customers’ experiences we know that the Internet is rapidly becoming the most important lead generation channel. Billions of pounds are spent on search engine marketing and online advertising. All leading to constantly increasing numbers of (potential) customers visiting Web sites to find the information they look for. Converting Web site visitors into real contacts and leads is what Online Marketing is all about. The business case and ROI on marketing investments become very clear in the online era.
Statistics tell you all
Online marketing is about testing, testing and testing. Continuously looking for the right mix of online ads, Web site content and attractive call to action items on your site. Getting the numbers right is crucial. Knowing who is visiting your Web site, where they go, how they appreciate the content and many more data points need to be analysed and taken into account when adapting online marketing tactics.
Benefits
Customer experience
The ability to respond quickly to new opportunities in local markets increasingly determines the level of your success. With SDL Tridion you can roll out a new Web site or marketing micro site in hours instead of days or weeks. Uniting the online customer experience with state-of-the-art persuasive content and online applications quickly and flexibly will determine your online marketing success. SDL Tridion makes this possible for its clients on a global basis. The cost saving benefits are obvious but being in the market much faster than before really makes the difference.
Online effectiveness
Fingerspitzengefühl is a German word for saying “I’m not sure but just trust me and give me the marketing money to spend and hopefully I’m right.” Companies no longer buy this. They need to know the ROI on marketing. For example, using meta data and intelligent page titles etc. considerably contribute to Search Engine Optimisation (SEO). SDL Tridion R5 is explicitly suited to support this. On the Internet your can measure everything. But getting overloaded with data is a serious risk. SDL Tridion's Communication Statistics offers you simple yet effective insight into the success of your online content in general and of your online ROI more specifically.
One-stop-shop
SDL Tridion CMS is created by and for marketing and communication specialists. We therefore understand the closed loop of marketing and marketing communication. This has resulted in a complete suite of products and services that help you maximise the return of your online investments.
Easy to use without IT
As a marketer you want to be flexible and in control of your marketing mix and communication channels. A key strength of SDL Tridion is that it will allow you to maintain your content in a very user friendly manner. Additionally the ability to launch a marketing campaign online without the help of IT is every marketer's wish. SDL Tridion makes this wish come true.