Delivering the Vision of Service Transformation
“Service Transformation has an important part to play in the way government delivers all of its services…”
Sir David Varney, PM’s adviser on public sector transformation.
The Service Transformation Agreement seeks to bring the true voice of citizens and businesses into the way in which services are designed, delivered and enhanced over time.
This will necessitate a better coordination of service delivery across all the channels through which citizens and businesses access public services, whether online, telephone, face-to-face, or via helplines. But more significantly, service transformation will require a substantial reduction in 'avoidable' contact with the citizen in person, instead encouraging more efficient delivery of services online. Organisations will have to provide relevant, customer-facing information online, either via directgov or businesslink.gov.uk or via their own corporate sites.
For organisations in the Public Sector, this means that their Web sites have taken on an even more critical role. As organisations drive content online they will need to ensure their sites are fit for purpose. Similarly, as unnecessary Web sites are rationalised, the Public Sector will need to archive them securely.
SDL Tridion's experience of working closely in partnership with the Public Sector allows us to better understand these issues and assist organisations in meeting the objectives of the Service Transformation Agreement. That’s why we’re offering every Public Sector organisation a free, half day workshop to share our knowledge and expertise and to highlight best practices.
What are we offering?
- Expert advice on Web site design and content management.
- Insight into how other organisations are implementing the Service Transformation Agreement’s objectives.
- Knowledge of how our customers are motivating citizens to use their Web site for online services.
- An action plan to help your organisation to develop its Web site strategy.
What does it cost?
Just 3–4 hours of your time, in your office. For this period our time is free.
Why would I benefit?
- Your visitors are demanding more personalised, timely and relevant content but you are struggling to put this into practice.
- You wish to create a single view of the citizen and the Web site is deemed a key element of your customer contact strategy, but you don’t know where to start to deliver this.
- You need to understand the behaviour of the citizen online in order to provide better content and services. What works; what does not work; and how can activity be measured and managed?
- You have not reviewed your Web site strategy in the past 12 months. Your visitor traffic has doubled and you are considering what to do next.
For more information about the Service Transformation Agreement Best Practice Workshops, please contact 01628 760610 or email uk.marketing@sdltridion.com.