An explosion in the amount of content being created today and the number of channels needed to deliver it has created a big language challenge. Going to market with English content is difficult as it is, but without localization it limits the effectiveness in engaging global consumers.
14 languages account for 90% of the world’s online population, so it’s easy to see why 75% of online retailers rank international expansion as an important business strategy. To meet this challenge requires a new approach to language translation, one that makes quality translation capabilities and processes accessible for all stakeholders through an easy-to-use cloud platform.